These other sites consider your site important enough to link to. But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. Abuse them, and you’re treading in potentially dangerous waters. Which is similar to one way links. To write this article, we went to professional search engine optimizers for their ideas.
If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you’re serious. Why is this system good? By searching for your target keywords, you’ll find the pages that the search engines themselves are telling you are good, as evidenced by the fact that they rank well. Use voice instead of email to reciprocate and try contacting people by voice instead of email. This is also just like $7 trial. When requesting a link, make sure to highlight what your site has to offer their visitors and why they should link to it.
Review any Web site to which you want to link *before* writing to its Webmaster asking for a link. I always link every important site back to the major search engines and directories as a little thank you gesture. Once you are listed, it’s good to have a page on your site that you use to feed the spiders: a “Where we can be found on the Web” page. Yes, the search engines have many employees, and some of them have the job of maintaining the integrity of their search results.
In my Vault, I list about 80 search resources. Work on building rapport with other Webmasters. The top sites in a keyword category often don’t have a links program, but they do have an e-zine or content library on their site. That way, everyone wins.
As you do, more and more people will begin linking to your site, as they’re linking to your valuable content. Sometimes this can be similar to one way links to many people. A sure fire way to increase link popularity is to have a high quality newsletter or article section on your site.