pre order เสื้อผ้าแฟชั่น Pre-order incentive, also known as pre-order bonus, is a marketing tactic whereby a retailer or manufacturer/publisher of a product (usually a book or video game) encourages buyers to reserve a copy of the product at the store prior to its release.
Reasons for this vary, typically publishers wish to ensure strong initial sales for a product, and the offered incentive is used to induce shoppers (who might otherwise wait for positive reviews or a specific shopping period like the holiday season) to commit to a purchase. Having paid for part or all of the purchase when placing the order, these consumers will usually complete the transaction shortly after the product’s release, often on its first day in stores. Individual stores or retail chains may also offer bonuses for a popularly anticipated product, to ensure that the customer chooses to buy at that location, rather than from a competitor.
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