These other sites consider your site important enough to link to. So, when working on building link popularity, don’t forget those two basic reasons for requesting links. Because building link popularity is one of the most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site. This is just like one way links. Analyze your intentions, and if you wouldn’t mind an engine knowing what you’re doing, your intentions are okay.
This is by far the oldest and best-known method of improving link popularity. Search for your target keywords. Pre-qualify the people you solicit for reciprocal links. This is also similar to one way link building. Check the link popularity of your competitors, and find out who are linking to them.
If someone says they can not or do not wish to link to your site, I would still ask their permission to link to them. This will aid Google and other engines in their partial indexing. Are there any organizations or associations connected with your industry? What about educational establishments? Publications? News sites? Advertising agencies and printing shops can link to their customers and vice versa.
com (formerly GoTo. Go after authoritative sites. Is there any reason WHY people should link to your site? How is your content? Even if you are not a writer, ask the writers if you can use their stuff. That way, everyone wins.
This works because you’re giving away something of value, and when people find it valuable, they’re likely to reciprocate. Sometimes this can be similar to google ranking to many people. Have an easy way for people to link back to an article or content if they like it.