In particular, solid link popularity can literally make or break a site with the search engines. But besides the link popularity you gain by getting an authoritative site to link to you, you also gain additional visibility for your Web site. Stephen Baker with Fast said one of the most memorable statements I’ve heard as it relates to what the engines like or don’t like to see. This is just like one way link building. To write this article, we went to professional search engine optimizers for their ideas.
If the link is particularly important to you, call them personally or write them a letter or send a fax to show them you’re serious. Why is this system good? By searching for your target keywords, you’ll find the pages that the search engines themselves are telling you are good, as evidenced by the fact that they rank well. In return, you might state that a link back is appreciated but not required. This is also just like one way link building membership. Check the link popularity of your competitors, and find out who are linking to them.
If someone says they can not or do not wish to link to your site, I would still ask their permission to link to them. Also, make sure to thoroughly annotate links on your Web site with targeted keyword phrases. Be creative but stick with your theme. A word of advice though, don’t everyone call it the same thing and don’t call it a “links” page.
Take a few days and MANUALLY submit your site to every directory that will take it. Look for popular sites. The bottom line is the easiest most obvious answer. Many companies will put testimonials throughout their site, with links back to the company providing the testimonial.
See if you can get the first third of the article listed on their site with a keyword rich text link leading back to your site where they can find the rest of the article. Sometimes this can be similar to one way link building to many people. A sure fire way to increase link popularity is to have a high quality newsletter or article section on your site.