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To be successful in network marketing requires many talents and skills. So many in fact, that it is difficult to say which skill is the most important. This article will reveal the #1 skill all network marketers must have in order to build a successful business.
The skill is “consultative” selling. Consultative selling is a kind of “new age” selling in which the salesperson acts as more of a consultant, and less as a stereo-typical salesman. This particular model of selling is ideal for individuals who dislike traditional sales approaches that stress “pushy” or high pressure tactics.
Consultative selling requires the salesperson to cultivate certain skills. The skills are listening, asking questions, showing understanding, and giving useful information.
Listening is the most important skill, and unfortunately does not come naturally to most people. To be an effective listener, you must give signs to the speaker that you are focused and interested in what they are saying. In network marketing, as in most situations where a product or service is being promoted, listening allows the salesperson to determine the needs of the prospect.
Asking questions and listening go hand in hand in consultative selling. It is most effective to ask questions that allow prospects to “open up” and discuss what they are interested in achieving. As the salesperson, you can then determine if your company is the best vehicle for the prospect to achieve what it is that they want.
Often times in MLM, prospects will reveal personal challenges and issues that they have faced. They may make you aware of obstacles that stand between them and success. It is quite effective for the salesperson in those case, to verbally show understanding. Show empathy. When the salesperson shows understanding, they demonstrate to the prospect that they care. Feeling cared about creates trust.
People BUY from people they trust.
Finally, after the salesperson has determined the wants and needs of the prospect, they must provide useful information. The information should be focused on how your company can provide the prospect with personal solutions. The information should be “packed” with the benefits your company provides
People “buy” benefits.
A natural fit for the consultative selling approach is attraction marketing. Attraction marketing creates a “comfortable” avenue for prospects to seek out your business. The FREE members only site at Renegade University provides superb attraction marketing training!
My name is Mike Hutchins, widely known as the “action”business coach. I am the author of ” The Alligator Syndrome ” which is an eBook guide that has become the “bible” of business owners who want to conquer information overload and feelings of being overwhelmed by their business, to finally create serious business profits. For your FREE copy- GO HERE: http://actionbusinesscoach.blinkweb.com
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