Marketing « Luis Bays

September 23, 2010

MLM Tips – The #1 Skill You Must Have For Network Marketing Success

Filed under: Hutchins — Tags: Marketing, Network, Success — jiyujifema @ 9:48 pm

Image : http://www.flickr.com

To be successful in network marketing requires many talents and skills. So many in fact, that it is difficult to say which skill is the most important. This article will reveal the #1 skill all network marketers must have in order to build a successful business.

The skill is “consultative” selling. Consultative selling is a kind of “new age” selling in which the salesperson acts as more of a consultant, and less as a stereo-typical salesman. This particular model of selling is ideal for individuals who dislike traditional sales approaches that stress “pushy” or high pressure tactics.

Consultative selling requires the salesperson to cultivate certain skills. The skills are listening, asking questions, showing understanding, and giving useful information.

Listening is the most important skill, and unfortunately does not come naturally to most people. To be an effective listener, you must give signs to the speaker that you are focused and interested in what they are saying. In network marketing, as in most situations where a product or service is being promoted, listening allows the salesperson to determine the needs of the prospect.

Asking questions and listening go hand in hand in consultative selling. It is most effective to ask questions that allow prospects to “open up” and discuss what they are interested in achieving. As the salesperson, you can then determine if your company is the best vehicle for the prospect to achieve what it is that they want.

Often times in MLM, prospects will reveal personal challenges and issues that they have faced. They may make you aware of obstacles that stand between them and success. It is quite effective for the salesperson in those case, to verbally show understanding. Show empathy. When the salesperson shows understanding, they demonstrate to the prospect that they care. Feeling cared about creates trust.

People BUY from people they trust.

Finally, after the salesperson has determined the wants and needs of the prospect, they must provide useful information. The information should be focused on how your company can provide the prospect with personal solutions. The information should be “packed” with the benefits your company provides

People “buy” benefits.

A natural fit for the consultative selling approach is attraction marketing. Attraction marketing creates a “comfortable” avenue for prospects to seek out your business. The FREE members only site at Renegade University provides superb attraction marketing training!

My name is Mike Hutchins, widely known as the “action”business coach. I am the author of ” The Alligator Syndrome ” which is an eBook guide that has become the “bible” of business owners who want to conquer information overload and feelings of being overwhelmed by their business, to finally create serious business profits. For your FREE copy- GO HERE: http://actionbusinesscoach.blinkweb.com

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August 31, 2010

The 3 Fastest Ways to Lose Money in Your Network Marketing Business

Filed under: Hutchins — Tags: Business, Fastest, Marketing, Network — jiyujifema @ 5:13 am

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If you are a newbie, expect there to be a sharp learning curve when you first launch your network marketing business. Unfortunately, their is TONS of bad information about the steps one should take to succeed. This article will reduce your learning curve by helping you avoid 3 wallet draining MLM strategies.

Bogus strategy#1- Buying network marketing leads

Hands down, buying leads from a lead company will melt down your credit card the quickest! Most lead companies come perilously close to fraud with the leads they provide. Typically, the leads have been sold to several people, regardless of how they are advertised. It is not unusual to reach a lead on the phone, only to find out that they have been called by several other people the very same day!!

Leads can be expensive, too. Expect to pay from 3.00-11.00 a lead! The more expensive the lead, the more “qualified” the prospect. Or so you are led to believe. Many individuals who are called “leads”, simply provided contact information in exchange for some kind of free offer. They frequently have no interest in a network marketing business.

Bogus strategy#2- Joining an “Aussie 2 up” network marketing company

“Aussie 2-up” companies require individuals to pass up their 1st two sales to their sponsors. Many of these companies provide relatively costly products or services. The commissions can be quite attractive, which is the “siren’s song”presented to potential distributors. Common sense tells you that as the price tag of an opportunity increases, the number of qualified buyers decreases. Additionally, more advanced selling skills are required to close prospects being presented a higher priced opportunity. Many unsuspecting folks get involved with these companies, and simply lack the skill sets required for success. Another draw back to many of these companies, is that after a sponsor recieves the 2 required sales from a new recruit, their is little incentive to continue training the person. In fact, they become the competition!

Bogus Strategy#3- Placing classified ads in newspapers

Once upon a time, classified ads for network marketing opportunities were quite common. With the popularity of the Internet, and the social networks, you see network marketing opportunities advertised in the newspaper classified ads far less frequently.Classified ads are more expensive than ever, and one can spend a significant amount of cash before finding even one qualified prospect! Most newspapers lack a “network marketing” category for classified ads. Typically, the most appropriate available category is “business opportunities, or “home based business.” Unfortunately, many individuals reading ads in these categories are NOT interested in network marketing.

Hopefully, the information provided regarding these questionable strategies will help keep some money in your wallet. Believe me when I tell you that their are MANY companies/individuals in the market place that are more than happy to remove your hard earned cash.

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