Before we go any further, what is “link popularity”? In very simplistic terms, link popularity refers to the number and quality of the incoming links that are pointing to your site. Try those strategies now and you can easily find yourself booted out of an engine. Because building link popularity is one of the most difficult and time consuming aspects of search engine marketing, we decided to join forces with each other and with other search engine optimizers to create a list of legitimate ways you can build link popularity for your site. This is just like one way link building. Keep in mind that these strategies aren’t in any particular order.
You ask them to link to your site while outlining the benefits of doing so. Go to the major search engines. Assuming they say yes, then you simply link up to them and confirm by email once you have confirmed. This is also just like one way link building membership. Contact those Web sites, and ask them to link to you in return for a reciprocal link.
If someone says they can not or do not wish to link to your site, I would still ask their permission to link to them. Get a link in an appropriate category from an About. Once you are listed, it’s good to have a page on your site that you use to feed the spiders: a “Where we can be found on the Web” page. They read the popular search engine boards.
Every relevant link helps. Go after authoritative sites. We all want to get on the top ranking sites listed in Google with few, if any outbound links. Actually you win twice! First, because you have a good testimonial for your product/service and second, you’ve increased your link popularity — all with one link! Make sure that the link under the testimonial opens in a new browser window so that you don’t lose that visitor to the linked site.
Be sure you get the bio with an additional link to your homepage as well. Sometimes this can be similar to one way link building to many people. Example: an icon that generates the HTML code they can copy and insert into their own HTML pages.